Do you know who you are marketing to?

Dedicated marketing requires having a good understanding of who you are trying to attract and how you can do that most effectively. This is where a target persona can help you.

This tool describes various elements of life that your desired audience will experience. From their personal life to work life, and everything in between, it's best to know as much as possible before you start trying to reach these people.

Take 10 minutes today to think about the people you want to reach and what their lives may look like using the 5 main elements of a target persona. #smallbusiness #teamdevelopment #profit #timemanagement